Develop generations of literate children and young people who appreciate all forms of story and how story is created.
Link people and groups throughout the community with stories and experiences to build literacy and learning, so as to enrich lives.
Establish and grow vibrant spaces (fixed and flexible places, and on line) to nurture communities where children and young adults are exposed to literature; stimulated to be imaginative and artistic; and where stories and their creators are valued.
Support networking, events, learning and an appreciation of story for children and young adults throughout the community.
Promote authors, illustrators and storytellers for children and young people.